Nice to meet you.
I’m Alison. This is where you’ll find some of the work I’ve done. Don’t see what you need? Reach out. There’s a good chance I’ve done it — I just may not be able to post it here.
Awards
Healthcare Advertising Award:
Gold
2021
Healthcare Advertising Award:
Silver (x3)
2021
Culture + Leadership
Blue Cross NC Spot Award (x2)
Blue Cross NC Spot Award
2020
2023
Medicare Educational Videos
Medicare Age-In Campaign
Medicare Enrollment Radio Spot
Blue Connect Promo Video
Freedom Plus Educational Video
End-to-End Content Strategy (Please contact)
Journey Mapping (Please contact)
Content Process & Strategy Framework (Please contact)
Medical Copywriting Samples
Lowe's Ad Samples
Editorial Samples
Kind Words
“Alison is one of the most talented creative & content writers I've ever worked with. She has an indomitable spirit and is a fantastic team member and asset to her teammates.”
Christian Manzella
Executive Leadership | Ford Pro 
“An amazing professional, incredible collaborator, and all-around great
co-worker, Alison has always made working with our team a positive experience. She has regularly gone above and beyond her duties to make sure colleagues have what they need to be successful, whether that's cleaning up the legal block of text or organizing best access to the files on Teams.
Alison is not defensive or aggressive when discussing differences of opinion, which lines up extremely well with her general helpful and friendly and optimistic attitude. I think that her commitment to being helpful and positive and precise builds a feeling of community and of trust within the team, making the whole process of collaboration not only productive, but also enjoyable.”
Janet Doughty
Copyeditor | Blue Cross NC
“By any definition, Alison is a true creative. She is an outstanding content strategist and storyteller with an innate talent for design and exceptionally integrated visual experiences. However, that is telling only half of the story. Alison is also a detailed and thoughtful marketing strategist and people leader. When working together, you know that Alison has planned for the entire journey and thought about every obstacle, every potential pothole, every off ramp or area without a GPS signal. Alison creates with the eye of a user and with the dedication to get it right no matter what might stand in the way. This is exemplified in her award-winning content for animated Medicare education videos, content strategy and writing for entire website experiences, and strategic content mapping for many successful digital marketing campaigns, and so much more. Most importantly, Alison is authentic, empathetic and caring in all that she does and also with those lucky enough to work with her every day.”
Stacy Peterson
Manager | Blue Cross NC
“Good mom. Would appreciate some more treats.”
Bruce
Dog | Charlotte, NC