Alison Henry

Copywriter + Strategist



Baby Bundles is a nonprofit based in Charlotte that collects baby supplies for underprivileged mothers. I recently audited the site to make the following suggestions to the content and architecture. 

new homepage + taxonomy

The new homepage takes info from the existing Home, About, and Partners pages (above) and better organizes that content to tell a clear story. Our Story and the Board of Directions now each have their own sections, and photos have been added to the Board of Directors. Partner info was placed at the bottom of the scroll as a pre-footer.

content updates

Existing content for Our Story

Baby Bundles was born from heartbreak, started by Emily Harry, Heather Leavitt and Cat Long to help other mothers while honoring the children the three of them never got to love and raise.

Emily and Cat each delivered a child who was stillborn. Heather delivered two who were stillborn, and a third who died an hour after she was born. The world never had the honor of getting to know Low, Catherine, Joseph, Sarah and Mary. Baby Bundles has become their tender legacy – “A gift from our little angels,” Heather says.

Baby Bundles provides a bag full of necessities – baby outfits, blankets and the like – to mothers in need as they leave the hospital with their newborn. The contents of each bag are worth about $125, helping families begin parenthood on the right foot. Since starting in 2010, Baby Bundles has delivered bags to families in and around Charlotte through partnering with Presbyterian Hospital, Nurse-Family Partnership, the Charlotte Ronald McDonald House and Crisis Assistance Ministry.

Baby Bundles offers opportunities to get involved: Volunteers for the Build a Bundle Program and the Warehouse are always needed.

Take a few moments to explore the Baby Bundles website. Learn how you can help give precious newborns the welcome they deserve, while celebrating the too-brief lives of five little angels.

Revised content for Our Story

Founded by Emily Harry, Heather Leavitt and Cat Long after a series of family losses, Baby Bundles has provided over [#] bags of newborn necessities to underprivileged mothers in the Charlotte area since 2010. Their relationships with Presbyterian Hospital, Nurse-Family Partnership, the Charlotte Ronald McDonald House, and Crisis Assistance Ministry have allowed them exclusive access to those most in need, personally delivering gifts of blankets, clothes and other essentials for newborn babies.  

Join Baby Bundles in giving newborns the welcome they deserve through ongoing donation and volunteer opportunities [link to donate page].

new donation page

The new Donate page will combine the existing Volunteer and Donate pages (below).

On the new page, visitors will learn all the ways to get involved in one place. They can learn what's in a bundle, how to donate those items, or how to make a monetary donation. Those seeking volunteer opportunities would also find that here. 


With these changes, I have reduced the number of navigation items from 8 to 5, reduced redundancy and created a more logical hierarchy. By implementing this structure, Baby Bundles now tells a cohesive story, taking visitors from the who and the what, to how to get involved, with ease.